Zero Waste Mascara
Zero Waste Mascara
Zero Waste Mascara
Zero Waste Mascara
Zero Waste Mascara
Zero Waste Mascara
Zero Waste Mascara

River Organics Zero Waste Mascara

Sale price$18.99

Variation:Mascara Only
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At last, a truly plastic-free mascara! The Zero Waste Mascara from River Organics is a sustainable makeup lover's dream come true. Packaged in a compostable, plastic-free pot, this black mascara is made with coconut oil, rhassoul clay, and castor oil that conditions the lashes with every use. The vegan color stays all day and doesn't clump or smudge under the eyes. Pair it with a spoolie, brush it onto the eyelashes, and you're good to go!
Women Owned
This brand is owned by a majority of women. This includes everything from a small one-woman shop to a larger company where more than 51% of women make up the ownership team.

Compostable
This product contains material that can break down into soil in either a backyard or industrial composting system. These products are declared compostable by the manufacturer, but may not third-party certified. Contact your local waste-hauler or composting facility to determine where these materials may be accepted. Certain materials may be better fit for industrial facilities than backyard composting systems. Industrial facilities may not exist in your area.

Cruelty Free
Cruelty Free is a certification process through PETA that labels products that are not tested on animals. All companies that are included on PETA's cruelty-free list have signed a statement verifying that they don't use ingredients or create finished products that help conduct or pay for any tests on animals.

Family Business
This product is made by a family-owned business. EarthHero loves to support and empower businesses built around strong family values.

Organic Content
Organic materials and ingredients are grown without the use of chemical pesticides or fertilizers, promoting a healthier use of land and decreasing harmful agricultural runoff. By steering clear of toxic chemicals, farm workers experience less exposure to hazardous conditions, promoting social responsibility as well as environmental stewardship. Choosing organic materials eliminates the use of insecticides and other harmful chemicals, promotes efficient resource use, and results in a safer products and a cleaner planet!

Paraben Free
Parabens are synthetic chemical preservatives, commonly used in beauty products like shampoo, lotion, and deodorants. Parabens can accumulate in your body, and have been linked to hormonal disruption and reproductive problems. In studies of breast cancer patients, parabens have been found in the tissue of cancerous tumors. If you want to avoid Parabens in your beauty products, keep an eye out for methylparaben, propylparaben, butylparaben, and ethylparaben in the ingredients list.

River Organics

Makeup that acts like skincare. Founded by husband and wife duo, Corinne and Fabien, River Organics exists on the principle that nourishing your skin, and looking great doing so, should be simple. Native to Canada and France, Corinne and Fabien also traveled throughout Italy and the Middle East, where they were introduced to beauty regimens in which oils, not creams, formed the basis of skincare routines. Today, River Organics uses plant oils for the basis of every product. Located in Wilmington, North Carolina, each product is hand-poured and formulated with care. Plus, they're 100% vegan, Cruelty-Free Certified, and use plastic-free packaging!

See River Organics

Customer Reviews

Based on 23 reviews
30%
(7)
13%
(3)
9%
(2)
17%
(4)
30%
(7)
E
EK

I like using this mascara and love that it came in eco-friendly packaging with a reusable and eco-friendly brush. The mascara itself is light weight and doesn’t seem to smudge too much. Sometimes it can be a little chunky but that might be user error as I learn to roll it on the brush. I do wonder if it will get too difficult to roll the brush in it once the top layers have been used, since the container is more of a puck than a tube (you can’t “dip” the brush in like other mascaras). But I am willing to keep using it and figure it out when it comes to that. Overall, if you’re looking for sustainable make-up and don’t mind trying something a little unconventional, I’d recommend this product.

D
Doris Weinbaum
Black Mascara

I think I can make this mascara work, but it does not go on very thick or make very dark lashes. I am blonde, so my lashes are very light and this mascara will give me enough color for everyday wear. I read other reviews that the mascara comes off and leaves a dark circle around the eyes but that is not my experience - mine is the opposite, that it is hard to get enough on. I do feel great about not having a plastic container with a small amount of product in it. This cardboard container is great and I think it will last a long time. It didn't come with any directions - it might be helpful to know if there's a trick to putting it on to get thicker lashes.

S
Steph Ronzoe
I love it

I love that it is biodegradiable

J
Julie Martelly
Not easy to apply

I love the idea of a no-waste mascara but I find it difficult to apply, the clay-like consistency is too hard (unless I'm missing a step? Am I supposed to wet it before applying?) I also wish there was more information with the packaging, like how-to-apply directions and bristle cleaning instructions would be great.

S
Sydny k.
Wish it was easier to

Wish it was easier to apply. I want to love it but it’s not super user friendly. Going to try to add some olive oil to it to make it easier to apply

Time Well-Spent

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